Client Stories
These stories reflect how New Anthem Solutions helps organizations and leaders cut through noise, align around what matters, and move bold ideas forward with confidence.
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Live Work Philadelphia
Strategy Retreat: Priority-Setting
Live Work Philadelphia is shaping a generational strategy to grow and diversify the region’s middle-income population. I was brought in to design and facilitate the inaugural Board retreat that resulted in a shared set of strategic commitments, renewed Board clarity, and an actionable foundation for the initiative’s multi-year direction.
NAIOP Greater Philadelphia
Strategy Retreat: Governance
NAIOP Greater Philadelphia engaged New Anthem Solutions to realign its Board and executive leadership as it entered a new phase of advocacy and program growth. Natalie facilitated a governance refresh—clarifying roles, streamlining committees, and strengthening decision-making—to support a more focused, coordinated, and influential organization.
From New Managers to Seasoned Leaders
Executive Leadership Coaching
Across these engagements, clients: break cycles of overwork, perfectionism, or micro-management; build confidence grounded in their values; strengthen communication and boundaries; develop a vision and strategic direction for their teams; and step into leadership identities that feel authentic, not performative.
These transformations ripple into calmer teams, clearer decisions, healthier partnerships, and meaningful career momentum.
IMPACT ROOTS
Before New Anthem, I worked inside the very systems leaders struggle to influence — public agencies, private developers, community networks, and multi-year civic initiatives. I saw firsthand how strategy succeeds or stalls: politics, power, coordination, fatigue, and the human behavior no plan can ignore. This lived experience is what makes the New Anthem approach different.
30th Street Station Redevelopment
From Vision to Delivery
A national landmark poised for transformation, Philadelphia 30th Street Station required a bold but achievable 35-year vision. Natalie led the strategic framework and multi-agency alignment across Amtrak, Drexel, Brandywine, PennDOT, and SEPTA to shape a $10B district plan. She then translated the vision into action—designing Amtrak’s first major public-private partnership, navigating federal and governance complexity, and setting new benchmarks for equity and MWBE participation. The effort delivered early wins, including Drexel Square and major transit upgrades, and became a national model for inclusive infrastructure delivery.
Image Credit: Amtrak/SOM
Image Credit: WHYY
Philadelphia Zoning Reform
Policy Redesign + Operational Infrastructure
Natalie was part of the core team leading the Philadelphia’s first zoning reform in over 50 years, transforming a complex policy overhaul into a credible, community-informed process with broad political and public support. She coordinated City Council, developers, civic associations, and advocacy groups, and designed messaging and engagement tools that made zoning accessible and engaging for the public. The resulting code anchors the city’s land use system today, and Natalie stood up its new structures in practice—including launching the Registered Community Organization network and operationalizing the Civic Design Review process.
Schuykill Yards | Discovery Point
Partner-Led Neighborhood Development
Brandywine needed leadership to guide large-scale, multi-phase innovation districts from master plan through execution. As Vice President of Development, Natalie oversaw Schuylkill Yards (Philadelphia, PA) and Discovery Point (College Park, MD), leading strategy, stakeholder alignment, and budget/schedule management from predevelopment through delivery.
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Her work advanced transformative, long-term development alongside anchor institutions—prioritizing accessible public spaces, economic opportunity, and intentional, community-serving growth.
Image Credit: Halkin Mason Photography/Schuylkill Yards
Rebuild Philadelphia
Public Infrastructure Strategy
Rebuild was a $400M initiative to renovate parks, recreation centers, and libraries with equity at its core. As First Deputy Director, Natalie accelerated implementation by building the program’s operational backbone—developing its first multi-year capital plan, establishing communications and community engagement functions, and creating scalable outreach and reporting protocols. She also identified the need for additional capacity and advised on integrating an owner’s representative team to strengthen delivery.
Image Credit: City of Philadelphia
Urbane + Mangrove
Mission Alignment + Enterprise Infrastructure
As COO, Natalie led strategy, operations, and business development for Urbane’s dual-entity enterprise—its for-profit real estate arm and nonprofit affiliate, Mangrove. She guided the organization through a pivotal transition, unifying vision, storytelling, organizational structure, and financial strategy around a single mission: advancing shared ownership and community wealth in historically disinvested Black and Brown communities.
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She also oversaw the rebranding and communications platform for Urbane’s flagship project, Flatbush Central, a cultural marketplace and entrepreneurship hub in Brooklyn, positioning the enterprise as a national leader in inclusive economic development.
Image Credit: Urbane