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EXECUTIVE COACH + STRATEGIC ADVISOR FOR CITY-BUILDERS AND CIVIC LEADERS

Impact, Sustained, By Design

Lead from a new definition of success

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What Brings Leaders Here

My clients and I share a passion for how our work can shape cities and communities.

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They come to me at different moments — either stepping into bigger leadership, reshaping how a team works, deciding what comes next, or realizing the way they’ve been leading is taking too much out of themselves or the people around them. Everyone's in their ear, no decision is easy, there's never enough money, and some days the job is hard to like.

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What they often have in common is a growing suspicion that some of the rules we've learned about success and commitment aren't working anymore. Constant availability. Pushing harder. Taking on more.

 

Those rules aren't irrational. They come from wanting the work to matter. And the more we care about the work, the easier it is to believe that doing more means caring more.

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At some point, though, more stops being a winning strategy. The things we squeeze out, like time to think, connect, experiment, and collaborate are often the very things that lead to greater impact. 

 

What if redefining "more" is really about redefining success?

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What that looks like will be different for every person and every organization, but the goal is to know what you're aiming for, shape the environment, and lead in a way that makes it possible.

There is no single better definition of success. The work is deciding what a better one looks like for you.

Hi, I'm Natalie Shieh

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For two decades I worked inside the systems my clients are navigating - leading major city-building initiatives, shaping policy, and aligning $1.4B in public and private investment across Philadelphia and beyond.

 

I know what it takes to do ambitious, impactful work. I also know how easy it is to start believing that more pressure, more hours, and more of yourself are simply part of the deal.

 

My work now is about helping leaders lead without that belief, so they can create more impact without it costing them everything else, and build teams that carry the work with them.

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What the Work Looks Like

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EMPOWER YOUR ANTHEM™

Private leadership coaching

PRIVATE

INTENSIVE

A One-Day Leadership Intensive

Team Meeting Discussion

TEAM & CULTURE

Building a team that carries the mission together

PURPOSEFULLY LED™

A group leadership experience for women
 

Coming January 2027

Try It

You don’t have to change your whole life to start doing things differently.

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A lot of this work happens in ordinary moments, when you notice the way you usually respond and try something just slightly outside your comfort zone instead.

 

Do that once, see what happens, and the next move gets a little easier. That’s how you start making more room for the things you actually want to say yes to.

 

I made Before you take on one more thing as one small way to try it for yourself. It’s a 5-minute challenge built around a very ordinary moment on your calendar.

What My Clients Say

Javier Suarez, Executive Director, Live Work Philadelphia

"Natalie helped our board take its biggest leap forward—clarity of mission, alignment of purpose, and renewed confidence in our direction."

Stacey, A Rising Civic Leader

"Natalie gets to the root of your 'why' and carves a path to fulfillment that's not only tied to your business objectives but aligns with what you value most. Her ability to create both a safe space and structure fosters a sense of momentum and possibility. If you're feeling like you or your team are ready for your next chapter or have been striving for something and simply cannot break through, sign up. It's powerful stuff."

Jennifer Marchek, Principal Air Quality Engineer, Terraphase

"Natalie's superpower is her ability to listen deeply, synthesize diverse perspectives, and identify common themes that unite a group. She has a unique talent for gathering ideas, processing them in real time, and transforming them into clear, actionable next steps."

Places I've Helped
Shape + Support

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plus individual leaders in real estate, planning, and civic infrastructure

- Connect -

Ready to take action?

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