Design Your Anthem™
Design the Strategy for the Next Chapter of Your Work
A Guided Process
What to Expect
Design Your Anthem is a 3-session strategy intensive for experienced professionals who are launching something new — an advisory practice, initiative, venture, or platform — and need to position it clearly to gain early traction.
You might be:
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A senior planner launching an independent consultancy
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A nonprofit executive director spinning up a new initiative or program
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A developer starting a new venture or fund
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A civic advisor pivoting from an institutional role to independent practice
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A city-builder making a professional leap that requires positioning from scratch
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This work is not about rebranding. It’s about cutting through the noise and designing a clear strategic position that reflects the problem you want to solve and the impact you want to have.
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This engagement is intentionally designed as a coaching and advisory hybrid. Rather than delivering recommendations behind the scenes, I guide a structured strategy process that helps you surface and refine the direction yourself. This ensures the final direction reflects your judgment, experience, and goals — and gives you a repeatable way to lead your strategy with clarity and confidence.
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This work focuses on designing the strategy and positioning of what you are building. Leaders seeking personal leadership development or mindset work may find the Empower Your Anthem program a better fit.
1
CLARIFY
THE OPPORTUNITY
We start with you — your experience, philosophy, and what you’re trying to build.
Then we look outward at the people who need this work and the problems they are trying to solve.
The overlap between those two is where the strongest opportunities live.
2
CHOOSE
THE DIRECTION
We narrow from possibilities to a single, clear direction.
You leave with a working positioning statement and a clear understanding of who this work serves and why it matters.
3
translate
THE STRATEGY INTO MOMENTUM
We translate your strategy into language you can use — in conversations, on your website, and in outreach.
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Then we design a focused 90-day plan: who you’re reaching out to, where your audience already gathers, and how to begin generating opportunities.
What's Included
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In-depth pre-work questionnaire to surface positioning insights before Session 1
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Three 90-minute 1:1 strategy sessions (virtual)
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Session notes + structured exercises between sessions to refine your strategic direction
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Positioning worksheet and 90-day outreach framework
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Email support between sessions
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One follow-up session at the 90-day mark to review progress and recalibrate
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Engagements begin at $3,500. Ongoing advisory is available for leaders who wish to continue the work beyond the program.