Design Your Anthem™
The Strategy for the Next Chapter of Your Work
A Guided Process
What to Expect
You're at the edge of something — a program, a venture, or a second act. The shape of it isn't fully clear yet. You have an inkling, but not yet a strategic direction you can stand behind and build from. That's exactly where this work begins.
Design Your Anthem™ is a 3-session coaching and strategy intensive for experienced professionals who are ready to define where they're going and build from there.
This might be the right fit if:
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You've been so deep in execution that you've lost sight of where you're actually taking your work
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You've left an institution and are building something independently for the first time
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You're spinning up something new inside an existing organization and need it to stand on its own
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You're making a professional leap that requires you to articulate your value from scratch
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You're ready for a next chapter but the shape of it isn't clear yet
This engagement is intentionally designed as a coaching and advisory hybrid that bridges strategy and mindset. I guide a structured strategy process that helps you surface and refine the direction yourself. But getting your positioning right isn't just a thinking exercise. It requires surfacing the beliefs and fears that quietly shape how you see your own work. The two are inseparable, and this program holds both.
This ensures the final direction reflects your judgment, experience, and goals, and gives you a repeatable way to lead your strategy with clarity and confidence.
If you're looking for deeper ongoing leadership development, Empower Your Anthem goes further in that direction.
1
CLARIFY
THE OPPORTUNITY
We start with you — your experience, philosophy, and what you’re trying to build.
Then we look outward at the people who need this work and the problems they are trying to solve.
The overlap between those two is where the strongest opportunities live.
2
CHOOSE
THE DIRECTION
We narrow from possibilities to a single, clear direction.
You leave with a working positioning statement and a clear understanding of who this work serves and why it matters.
3
translate
THE STRATEGY INTO MOMENTUM
We translate your strategy into language you can use — in conversations, on your website, or in outreach.
Then we design a focused 90-day plan: who you’re reaching out to, where your audience already gathers, and how to begin generating opportunities.
What's Included
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In-depth pre-work questionnaire to surface positioning insights before Session 1
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Three 90-minute 1:1 strategy sessions (virtual)
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Session notes + structured exercises between sessions to refine your strategic direction
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Positioning worksheet and 90-day outreach framework
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Email support between sessions
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One follow-up session at the 90-day mark to review progress and recalibrate
Engagements begin at $3,500. Ongoing advisory is available for leaders who wish to continue the work beyond the program.
"Natalie made me feel seen and gave me the push I needed to think more expansively about what’s possible for me. Since our first session, I’ve felt a clarity and confidence that was missing before. I even prepared an intro that felt real and true to who I am — something I could say comfortably in a room."
ELIZABETH M.
Executive Reinventing Her Career